Strategy Management and Health Information Technology Essay

Strategy Management and Health Information Technology - Essay Example As will be discussed in the preceding sections, this level of organic growth was most heavily impacted with regards to the acquisition of several key firms that offered software and logistics solutions with regards to the application of EMR (Goodwin et al, 2013). Finally, the current business seeking to broaden upon the way in which the Canadian health system integrates with and understands/utilizes electronic medical records. This is of course something of a gamble as it cannot be definitively determined which direction the health and governmental organizations that control the system might develop. Nonetheless, this is a gamble that Telus Health has been willing to take. Telus Business Strategy: As with any firm, Telus Health is most supremely interested in maximizing profits. Likewise, in order to affect such an end, it is necessary for the firm to grow into new markets, integrate with new products, and gain a higher level of customers/sales. Although there are many means to affec t such an end, the particular business strategy that Telus Health has chosen to engage with can most definitively be described as one of acquisition. An acquisition strategy is a strategy that many firms/organizations would doubtless love to be able to pursue. However, there is a costly requirement in order to pursue such an end. Generally, firms that pursue an acquisition strategy have excess capital in reserve. In order to do this, it is necessary for the firm to of experienced a large degree of success in the past or to have assets that it is willing to leverage in order to affect such a strategy. A small company with extra capital may use an acquisition strategy to gain a competitive advantage. An acquisition strategy entails purchasing another company, or one or more product lines of that company. For example, a small grocery retailer on the east coast may purchase a comparable grocery chain in the Midwest to expand its operations. As the reader can see, the acquisition of KinL ogix, MD Practice Software LP, and Wolf EMR have all served to underscore the level and extent to which the firm is leveraging the strategy of acquisition in order to boost profits. Explanation of Telus Health broader objectives In order to gain a larger share of profitability, firms generally seek to make gambles with regards to what direction they believe the industry is moving towards (Business Policy and Strategy, 2010). Accordingly, many times such gambles pay off. Conversely, many firms see their profits and viability wither and died based upon incorrect calculations of future markets in the direction to which current trends are pointing. Likewise, Telus Health has made a significant gamble with regards to the current market and prospects of the way in which the Canadian healthcare system will integrate with EMR. As such, the reader can see that Telus Health has come to the understanding that EMR will dominate the Canadian healthcare system in the near future. Accordingly, Tel us Health desperately wants to be part of the transformation by acquiring as many EMR firms that coalesce with its mission and desired future mission as possible. This is done as

Development of Modernity from Enlightenment

Development of Modernity from Enlightenment Dare-to-know is the motto that Kant gave to the Enlightenment. In this essay I am going to demonstrate how this motto relates to modernity. My starting point will be the definition of the Middle-Ages and description of events that characterized it, because it is where evolution to modernity initiated. Immediately after the Middle Ages follows the Renaissance, which I will also be explicating, and it is also followed by Enlightenment or the Modern Age. These three time periods are also inter-linked by historical events that marked them. They have a cause-and-effect relationship, meaning the existence of one is the effect of the existence of another. The Enlightenment was wholly based on reason, and its effect was the historical landmarks such as the French Revolution and the American Revolution. These landmarks, particularly the French Revolution, ensured the society’s exit from medieval tutelage and made a radical transition to the Modern-Age. Based on the Weber’s ideal type bureaucracy, I will also be demonstrating how they have influenced the modern institutions and how they operate, particularly the state, which is the biggest idea or effect of Enlightenment. Freedom also emerged after the establishment of the state, and strive to separate religion from the state, or secularism, was undertaken. Therefore, this rationalization led to the various forms of the modern state being devised. The â€Å"Middle Ages† is the phrase used to describe western countries after the fall of the Roman Empire and the dawn of the Renaissance in the 14th century. It is often called the medieval period. During this period the person’s identity was determined by God. (Dreyfus Kelly, 2011). Everything was determined and created by God. Therefore people never dared to question the phenomena or what made sense to them. Everything was taken for granted. Even kings and queens ruled by divine right in the Great Chain of Being. By divine right it meant they were chosen by God to rule and lead the society. The Great Chain of Being is a divine order or what can be called a social structure in the modern society. It consisted of God at the top, then kings above noblemen and other people in general, and the animals would be ranked below all the people. In the wake of the fall of the Roman Empire, there was a need for an alternative form of rule, the structure, or the government that would unite all the people of Europe. This duty was assumed by the Catholic Church which became a very powerful rule of the Middle-Ages. It also became a source of power for medieval kings and queens as a result of their alliance with it. The church also afforded protection to these monarchs. Rural life was based on feudalism. In this form of existence, the king would give land, or fiefs to noblemen. The peasants, or serfs would work on the land in exchange for protection and to live on the land. However, technological innovations in agriculture resulted in significant evolution in feudalism. Heavy plough and three-field crop rotation efficiently increased production, as well as the supply of food. As a result, less human resource was needed to work on farms. Ultimately, more people flocked to towns and cities. It was by virtue of these cities’ dynamism that gave rise to the Renaissance period in the fourteenth to the sixteenth centuries. The word Renaissance is French and means rebirth. It is the period in which the society started moving away from the medieval values and norms, from God as the determinant of everything, and thus significantly reducing the power and rule of the church, the Catholic Church. Most importantly it was the time that was marked by a massive change in economy and intellect, particularly in art, literature, science and philosophy. New ideas were created and disseminated across all spheres of life. Artistic work became more accurate and had a viewpoint, literature focused more on the characteristics and behaviors of the people, and printing eased access to information and education by society. In science great improvements were made in various fields, particularly in astronomy and physics. This is evident in Galileo’s successful invention of the telesc ope. Philosophy changed the way people thought about themselves and the universe. It focused on humanism. Humanism is broadly understood as involving a positive approach to human existence and an appreciation of human endeavor. The broad influence of Renaissance humanism in turn filtered back to philosophical and political thought, where various ideas of human reason became the main focus of theoretical speculation. John Locke and Jean-Jacques Rousseau, had an optimistic notion of human nature, believing that rationality was a key feature in the way in which human beings organized themselves, with or without state intervention. Locke promoted the idea that unjustly treated subjects had a â€Å"right to rebel† if their reason was being insulted. (Bevir, 2010). These philosophical changes culminated in another change in human thought. This was the dawn of the Modern Age which came to be famously known as The Enlightenment. The Enlightenment is largely defined and popularly known as the age of reason, mainly for its commitment to the use of reason for the promotion of happiness via the amelioration and improvement of the practical conditions of human life (Bevir, 2010). The German philosopher, Immanuel Kant, was also keen to stress the importance of rational critique to the Enlightenment, calling on his readers to dispense with â€Å"immaturity† and take up the challenge daring to know for oneself. (Bevier, 2010). He defined the Enlightenment as the man’s exit from his self-incurred minority (Wood, 2001). He described minority as being unable to use intelligence without guidance, and it is self-incurred if it caused by lack of determination and courage to use intelligence without guidance. Therefore, he called Sapere Aude, meaning having the courage to use one’s intelligence, the motto of the Enlightenment (Wood, 2001). This was an attitude towards modernity because it was founded o n the principle rationalism. Rationalism is the belief that the world has a rational structure, and that this can be disclosed through the exercise of human reason and critical enquiry. As a philosophical theory, rationalism is the belief that knowledge flows from reason rather than experience, and thus contrasts with empiricism. As a general principle, however, rationalism places a heavy emphasis on the capacity of human beings to understand and explain their world, and to find solutions to problems. It is associated with an emphasis on principle and reason-governed behavior, as opposed to reliance on custom or tradition, or non-rational drives and impulses. (Heywood, 1992). It was the successful revolution in science of the sixteenth and seventeenth centuries that gave birth to the Enlightenment. Science undermined the ancient geocentric conception of the cosmos, and the constraining presuppositions that guided philosophical inquiry. It is the period that was marked by dramatic revolutions in science, philosophy, society and politics. The Enlightenment thought also culminated in the historical French and American Revolution, in which the traditional ancient hierarchical political and social orders (the French monarchy, the privileges of the French nobility, the political power and authority of the Catholic Church) were violently destroyed and replaced by a political and social order informed by the Enlightenment ideals of freedom and equality for all, founded, ostensibly, upon principles of human reason (Bristow, 2011). These revolutions served as a society’s transit from the medieval perspective to a modern world-view. In politics, the Enlighten ment make present again a course of action to encourage values characteristic of liberal modernity, which are freedom, progress, opulence, and humanitarianism. More specifically, political theorists have found in the Enlightenment the origins of several institutions that define our political landscape today, from liberal individualism and global capitalism to constitutional democracy, value pluralism, human rights recognition, and religious toleration (Bevir, 2010). The starting point in analyzing these modern institutions and political landscape is Weber’s bureaucracy. According to Marsh, et al., (1996) bureaucratic organizational structure seems to be fixed and permanent, and indispensable feature of the modern society. Most important is the nature of these bureaucracies. They are impersonal with clearly defined rules that also separate work and private life. Their form of reporting is hierarchical and break job into smaller task for increased quality, effectiveness, efficiency, and economies of scale. Candidates are also appointed based on their qualifications and experience. Therefore, Weber’s bureaucracy serves as a guideline in forming a modern organization, and played a crucial role in the development of the modern state. The biggest idea that grew out of the Enlightenment is that of the modern state. The proximate sources of the modern state were absolutism and the interstate it initiated (Held, 1992). It came as a response to absolutism. A state is that human community which (successfully) lays claim to the monopoly of legitimate physical violence within a certain territory, this territory being another of the defining features of the state (Weber, 1994). This means that all modern states are nation-states, political apparatuses, distinct from both ruler and ruled, with supreme jurisdiction over a demarcated territorial area, backed by a claim to a monopoly of coercive power, and enjoying a minimum level of support or loyalty from their citizens (Held, 1992). Therefore, the modern state is fixed within exact territorial borders, control the means of violence by the army and police, it is sovereign, and it is the only form of rule that regards its people as citizens. Governments come and go but the s tate remains. Therefore, the control of state machinery is contested and won by a political party in elections, which makes it democratic and legitimate because it reflect and/or represent the needs of its citizens. The state also uses a system of checks and balances to ensure that no one of its institutions, which are the executive, the legislature, and the judiciary, exerts or exercise too much power over another. Out of the idea of the modern state other concepts and/or ideas emerged, too. Liberalism emerged as the product of two intertwined developments in early modern Europe. The first was the creation of modern states with the concomitant emergence of semi-autonomous civil societies. The second and roughly contemporaneous development was the invention and spread of a set of values and priorities that broke with the religious traditions that had prevailed in feudal and clerical practice in medieval Europe (Bevir, 2010). Liberalism comes from the word liberty, meaning freedom. In politics, the term is recognized as a unique set of ideas or ideology. The central theme of liberal ideology is a commitment to the individual and the desire to construct a society in which people can satisfy their interests and achieve fulfillment (Heywood, 1992). Liberals believe that human beings are, first and foremost, individuals, endowed with reason (Heywood, 1992). This implies that each individual should enjoy the maximum possible freedom consistent with a like freedom for all (Heywo od, 1992). However, although individuals are entitled to equal legal and political rights, they should be rewarded in line with their talents and willingness to work (Heywood, 1992). Secularism is one of the sub-concepts of liberalism, meaning the next step after individual liberties have been achieved is to strive for the separation of religion from the state. The philosophes’ opposition to traditional religious authority stressed the need for secular knowledge free of religious orthodoxies (Hamilton, 1992). It is an ethic that is perceived as the most radical anti-clerical movement. The aim of the early modern political thought is to establish a secular political order capable of settling the wars of religion, stopping the persecution of religious minorities and heretics, and guaranteeing the natural rights and liberties of every man and citizen (Bevir, 2010). Liberalism also influenced the varying forms of the modern state. Constitutionalism or the constitutional state is the form of state in which political or state decision-making is procedurally or substantively limited. This limits can be either implicit or explicit. Here the practice of the state is restricted and constrained for the maximization of freedom of all citizens. In the liberal state private affairs are separated from public affairs by a concern. This is the form of state in which civil society is freed from unnecessary political intervention and the authority of the state is delimited. Representative democracy is a form of rule in which officers are elected by the citizens themselves to represent their interests within the rule of law. Decisions about social issues are not taken by the society itself, but by the elected officers, the representatives. Lastly, there is also a form of a modern state called a one-party state. Its definition is in its name, a state in which there is only one legitimate political party. Here voters have the o pportunity to affirm the party’s choice of candidate, or occasionally to choose from among different party candidates (although some may doubt whether this constitutes an opportunity for the exercise of choice at all) (Held, 1992). In conclusion, in the Middle-Ages everything was determined by God and existed in the Great Chain of Being. The fall of the Roman Empire ushered in the Renaissance. It was marked by great revolutions in science, philosophy, and astronomy, which then led to the Enlightenment or the Age of reason. This age of reason culminates in the overthrowing of the French monarchy and leads to the establishment the modern democratic state. It also makes Sapere Aude an attitude of modernity, because dare-to-know simply means have courage to find reason. That reason was found and it liberated the society from the shackles of the Middle-Ages. It is also because of that reason the modern state, its various forms and institutions were found. Rationalism thus freed mankind from the self-incurred minority. 1

Leadership Essay -- essays research papers

A leader can be a manager, but a manager is not necessarily a leader. The leader of the work group may emerge informally as the choice of the group. If a manager is able to influence people to achieve the goals of the organization, without using his or her formal authority to do so, then the manager is demonstrating leadership (Allen, 1998). Great organizations are managed by people who have the necessary skills and attributes which allow them to connect with the organization and the people involved in the company. Managers must meet the many demands of performing their functions; managers assume multiple roles which include being a figurehead, leader, liaison, monitor, disseminator, spokesperson, entrepreneur, disturbance handler, resource allocator, and negotiator. Managers set and achieve the organizations goals by planning, organizing, controlling and leading. A manger can assume or delegate portions of authority to lead employees and achieve goals. Being a leader is not the same as managing an organization. Leader’s posses the interpersonal skills needed to influence others to achieve a goal willingly. Leading is a major part of a manager’s job. Leaders do not need to be a manager to lead people, but managers must know how to lead as well as manage. Leaders also have the ability to inspire, motivate, change attitudes and influence others to achieve goals. Managers have the ability to fire employees if they do not accomplish what needs to be done. The authority given t...

Hospitality Management Essay

Introduction The tourism industry is rapidly becoming one of the fastest growing and successful industries, with revenue of recorded 693 million international tourist arrivals in 2001, reported by World Tourism Organization (WTO), nevertheless its definition cannot be agreed on. Youell (1998; pg.9) presents a definition given by WTO in 1993 defining tourism as â€Å"activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure and other purposes.† During the nineteen century, there was a surge of mass tourism due to the advancement of all types of transportation as well as the development of seaside resorts. Society had greater income and more time for leisure (Urry, 2002; pg 16). Although tourism industry continued to grow, there was a shift in the tourism behaviour, WTO justifies this behaviour stating that society had become more aware of the environment and developed the sudden interest in different activiti es and opportunities involving local culture. Fennel describes alternative tourism as â€Å"small scale†; â€Å"locally-oriented†, tourists became more aware of local communities and with the environment. This theory is supported by WTO adding that consumers are now looking for â€Å"special, high quality, unforgettable experiences in which they can be active participants†. Furthermore it is added that special interest tourism is an extra motivation to tourist interest in engaging in more specific activities. Focusing solely on this topic, the author is to write a report on the grounds of special interest tourism. In order to achieve this, the author has chosen to analyze the surroundings of ecotourism in Amazon, Brazil. Therefore the report should offer the reader, provided with a justification, a sight full reportage based on one only special interest tourism, highlighting its history, size of market, market segmentation and examples of products available for the chosen special interest tourism. A review of models of motivation and tourism motivation enabling a study of different characteristics of the participants in the chosen special interest tourism should be included on the second section the report. The third section provides the reader an evaluation and profile of ecotourism identifying key organizations, agencies, communities, and businesses involved in the development of ecotourism in Brazil. Finally the last section incorporates an appropriate conclusion and recommendation which should include approaches that could provide a greater opportunity for the development and promotion of the ecotourism in the Amazon. Descriptive profile of the Special Interest Tourism activity The author had a chance to consider all options of research and carefully chosen to undertake a research and write a report concerning ecotourism in the Amazon. This topic was chosen as this is a new concept of special interest tourism and is in constant growth. Also this gives the author a chance to inform herself about ecotourism and its significance to the environment. As for the destination, Amazon was chosen because of its size, as it is the biggest tropical rainforest in the world and biggest biodiversity. Ecotourism activities have had a significant growth over the years due to â€Å"consumer concern about the environment† (WTO, 2002). United Nations decided to make 2002 the International Year of Ecotourism, focusing their reason to â€Å"bring together governments, international agencies, NGOs, tourism enterprises, representatives of local and indigenous communities and identify some agreed principles and priorities for the future development and management of ecotour ism† (Butcher, 2007, cited in CNEP/ WTO 2002a:7). Although 2002 was awarded as the International Year of Ecotourism by the United Nations, there is a general uncertainty concerning its history and meaning. Fennel (1995, pg. 25) defines ecotourism relating to nature, stating it is â€Å" a sustainable form of natural, resource-base tourism that focuses primarily on experiencing and learning about nature† connoting that such activity should occur in natural areas, contributing to the preservation of this. Opposing to this, WTO gives an alternative meaning to ecotourism, also based on the grounds of nature as â€Å"form of tourism in which the main motivation of the tourists is the observation and appreciation of nature† (WTO, 2002) Further to this, WTO views ecotourism as a form of tourism with 5 characteristics: 1. Tourists’ motivation should be nature-based involving observation and appreciation of nature as well as  preserving it. 2. It should contain educational features. 3. It should be organized by specialized tour operators for small groups. 4. It should minimize the negative impacts of the environment. 5. It should support the maintenance of natural areas by generating beneficial income to local communities, organisations and authorities responsible for the conservation of ecotourism areas. In contrast to the above definitions, based on nature, the International Ecotourism Society (ITES) offers a more profound meaning relating nature to local communities, â€Å"is responsible travel to natural areas that conserves the environment and improves the well being of local people† (ITES). It is agreed that both organisations have the same principles regarding the maintenance of ecotourism areas, where tourists should respect the environment, provide financial benefits and empowerment to local communities. Although there is a general disagreement on the exact meaning of ecotourism, all researchers agree that involves the environment and local communities; however it appears that there is an uncertainty about its origin. Research shows that ecotourism can be traced back to the late 1970s, this supported by Fennel (1999.pg 18) who presents reasonable arguments from studies demonstrating the origin of ecotourism. He describes how ecotourism emerged through tourists searching for environmental travelling surrounding nature and wildlife. In accordance with WTO (2002) ecotourism is a small niche market with a big potential for growth and economic advancement, one that if well managed can be used in conservation and preservation of nature and of the environment. Following their research based on the most popular countries for ecotourism, WTO has identified the market segmentation for ecotourists, which shows that: †¢ The majority is aged between 30 and 50 years old †¢ Mostly women †¢ Preferred activities were wildlife viewing, being in wilderness areas followed by seeing rare species. †¢ The top five preferred destinations for ecotourists were United kingdom, Europe, Africa, Asia and Latin America Estimated as the biggest and richest ecosystems in the world, the state of Amazon in Brazil comprises of nine countries in South America all together, occupying almost half of the whole country. The state of Amazon is approximately 5million square kilometres, home to 200 mammal species, 950 bird species, 2,500 fish species and 300 reptiles’ species, making the Amazon the largest tropical rainforest in the world. In addition, the Amazon River, which cuts right through the state, is the second biggest river in the world after the Nile. Boats and ships are the best way of transportation as the Amazon is covered in forest. Amazon got its name after the Portuguese explorers started expeditions along the river for a lost city known as ‘Eldorado’ in the hope of uncovering a city made of gold, before the British, French and Spanish explorers found it. Eldorado could never be found, but the name remained the same. Amazon is not only the habitat of thousands of species but also home to indigenous tribes who live off the land just like their ancestors did depending on the ecosystem for their food, shelter and livelihoods. Although ecotourism is a new concept, it is rapidly becoming a fast growing economic factor in the Amazon as it attracts major tourists for its attractions. On the other hand, it is also in danger due to deforestation, logging and forest cleaning, which presents a threat to the Amazon (www.amazon-rainforest.org). As a form of special interest tourism, it is important to have products available for this, which represents the nature preserving its natural habitat. With this in mind, there are many activities disposable for tourism as ecotourism is growing in the Amazon (www.embratur.gov.br). With the growth of ecotourism in the Amazon, many ecological crosswalks activities are provided to tourists wanting contact with the largest biodiversity of the world. The National Park of Pico da Neblina and the national Park of Jaà º are two of the most popular locations for crosswalks in the Amazon (www.embratur.gov.br). Another popular product available to tourists is cave tourism otherwise known as espeleotourism, consisting of exploring the inside of caves and studying their formations. Within the Amazon, Mato Grosso is the most visited cave  (www.embratur.gov.br). Floatation is an additional form of ecotourism activity, consisting of light diving with the use of a snorkel and a mask allowing the diver to be enchanted by the beauty underneath the water. Mato Grosso is the most popular and sought after location for this in the State of Amazon. Fauna watching is popular for those mostly interested in wildlife. National Parks in the Amazon grants visitors with thousands of different species, experiencing nature at its best. Bird watching has become reasonably popular to numerous tourists who travel specifically to Amazon for its biodiversity in search of all types of endangered species. Considered as the most sophisticated city on the planet and an important location for ecological tourism, Manaus the capital of Amazon forest is home to almost 1.5 million inhabitants. The city attracts tourists for its natural beauty, ecological parks and a diverse of over 15 attractions (www.embratur.gov.br). These include: âž ¢ Paricatuba Waterfall located in the bank of Negro river formed by sediment and surrounded by vegetation. âž ¢ Love cascade situated at Guedes bayou and filled with cold and crystal clear water. âž ¢ Parque do Mindà º, one of the last resorts housing endangered species. âž ¢ Grove of the National Research Institute of Amazonia (INPA) âž ¢ Zoo of the Forest War Instruction Center (CIGS) which house 300 species of animals, among monkeys, jaguars, ariranhas (Brazilian otters), snakes, alligators, macaws, tapirs and land turtles. âž ¢ Tupà © Beach whose only access is by riverboat It is clear that tourists travel to Brazil for its raw beauty, especially to Amazon which is rich in biodiversity. Ecobrasil has published statistics on international ecotourism to which shows that 39% of tourists visit Brazil for its natural beauty, this being their main motivation for doing so, while 7% visit Amazon as their main source for ecotourism (www.ecobrasil.org.br). Ecobrasil has also demonstrated results carried by Embratur Domestic market study carried in 2005/2006 in which shows that 6% of tourists view ecotourism as a motivation for travel, confirming that only four million tourists are interested in ecotourism. Profile of the evidence of the motivation and satisfaction of SIT Above the author mentioned the statistics for tourists that visit Brazil and their motivation for such. However some researchers have identified other motives for motivation which explain reasons to choose a specific ecotourism location. Maslow generated a hierarchy of needs based on what motivates individuals when deciding where to go on holidays and what activities to pursue. This hierarchy of needs is based on a series of levels, starting on the lowest level and terminating on the upper level once all levels of achievement are satisfied. The hierarchy of needs is displayed as a pyramid and at the lowest level, this for physiological needs, where individuals have the needs to satisfy their most basic needs such as eating and clothing. Once this need is achieved, Maslow identifies the individuals desire to carry on achieving the remaining needs until all levels of the pyramid are satisfied (Mullins, 2007, p.258). On the contrary to this view, Ryan (1997) has argued that the tourist behaviour is behind the motivation of the traveller leading to a certain type of holidays, focusing on the social motivation rather than needs. He identifies how two tourists from different backgrounds can have different attitudes to holidays but have similar motivation for such stating â€Å"both sets of behaviour arise from the need to be with others†. Ryan also recognizes theoretical models of motivation by classifying theories and their researchers. One of these the concept identified by Pearce who argued travel motivation through the concept of travel career ladder, this corresponding to â€Å"learning through tourist experience† (Ryan, 1997, p.37). The travel career ladder is characterised by different forms of motivations, with relaxation at the bottom of the ladder, followed by stimulation, relationship, self-esteem and development and fulfilment, and it should be by order of travel experience, the more experience they are, more interest they start developing and their motivation to travel start to increase. This meaning that a tourist on their first holiday is looking for relaxation however the more they travel, motivation starts to change as they become more concerned with learning about history and culture, and in time, the tourists will rich the upper level of the ladder, searching to get more involved in the province (Ryan, 1997). Other analyses have emerged with the expectancy of encountering tourists’ motivation for choosing this type of special interest tourism. Thus Hall and Weiler (1992) have identified researchers who have studied motivations for specific special interest tourism. Hall and Weiler (1992) have identified research made by Crompton in which he noted that tourist were in a cultural and educational travel motivations. This can be said it is closed linked to what was later interpreted by Read (1980) in which he admits what motivates tourists is the need for authenticity and uniqueness as well as educational. With this he emerged with the idea of REAL tourism, translating that travelling should be rewarding, enriching, adventuresome and a learning experience for the tourist. Hall and Weiler have created a table identifying tourists motivations associated with the specific special interest tourism and they have concluded that tourists may have various motivators related to the special interest activity. Therefore, it is said that the motivations for the participants in ecotourism are apart from learning is to be in contact with the nature or indigenous civilians. A further argument into the motivations of tourists has emerged, as Page and Dowling (2002) presented two sides of ecotourism: hard and soft tourism. Hard tourism refers when the participant are environmentalist who take sustainability quite serious and is purely interest in the nature and being in contact with the wilderness, taking a prolonged trip in almost undisturbed location, while soft tourism refers to tourists in short term trip, have little contact with nature and are not strongly committed environmentalists. However, motivations are not the only factors tourists take into account when deciding on the special interest tourism. The type of product and expertise by those involved promoting this specific special interest tourism. Hall and Weiler (2002) argue that experienced professionals play an important role on the tourists’ selection of destination. Professionals such as Specialty Travel Index offer a multitude of travel opportunities worldwide (http://www.spectrav.com/index.shtml). Evaluation of the development of a named SIT within an identified destination area Butcher (2007) views community participation as an important step to the development of ecotourism, as decisions made concerning ecotourism affects the community and their lives. Butcher adds that this initiative is also supported by World Wide Fund for nature (WWF) in which they state communities should have a high level of control on the development of ecotourism. Additionally communities should be intensely in all decision-making concerning the growth of the landscape â€Å" tourism should therefore respect and value local knowledge and experience, maximise benefits to communities, and recruit, train and employ local people at all levels (Butcher, p.67). Ecotourism should be beneficent local communities, conservation of the environment and provide financial contribution to the upkeep of a conservation project. In addition local communities’ involvement in the development of ecotourism â€Å"improves the tourist experience† (Page and Dowling, 2002). Alternative Travel Group (ATL) is an example of the above, in which they work effectively with local communities. Founded in 1979 is an organisation based upon sustainability http://www.atg-oxford.co.uk/index.php) ATL collaborates with local communities, listening and acting on what was suggested. This allows communities to express their concern about the conservation of their habitat (http://www.atg-oxford.co.uk/index.php). Profits go towards construction of infrastructures and conservation projects in the most necessitated areas. They incentive individuals to present their ideas and providing they are sustainable to which they can invest on. Hence they have various projects ongoing worldwide which benefit local communities and preserve the environment (http://www.atg-oxford.co.uk/index.php). It is not only local communities that play a vital role in the making and development of ecotourism, many organisations, agencies and small businesses have an important and constant involvement in the successful and promoting of this growing form of special interest tourism. World Wide Fund for nature (WWF) is the largest non-governmental organisation in the world. Based in over fifty-two offices and active in over ninety countries, it has over five million supporters worldwide, many volunteers (Butcher, p. 42). WWF has three main missions that represent their work: safeguarding the natural world, tackling climate change and changing the way residents live. Consequently they have generated a program designed to protect the environment. Amongst other projects, WWF is working in ensuring the ecosystem in the Amazon maintains its environmental and cultural contribution to local people (http://www.wwf.org.uk/). WWF main objectives regarding the Amazon as a whole are: âž ¢ Tackling deforestation âž ¢ Encouraging responsible agriculture and production âž ¢ Helping create protected forest âž ¢ Ensuring free-flowing rivers and forest-friendly roads Moreover WWF has enlisted the help of Sky TV in promoting the safeguarding of rainforest in Amazon. Both work with local communities offering them with economical help to look after millions of hectares of forest, combating illegal logging and forest deforestation (http://www.wwf.org.uk/). Additionally WWF closely works with two UN bodies, International Union for the Conservation of Nature (IUCN) and United Nations Environment Programme (UNEP). WWF has written guidelines highlighting a community-based ecotourism in which the organisation directly works with communities in conserving and preserving the environment and provide advice on how to deal with issues surrounding their landscape. One of their project is based in Manaus, capital of Amazon, a community –based initiative, the Silves Association for Environmental and Cultural Preservation, this aims at protecting the fishing lakes at this site. On top pf this, WWF opened an ecolodge in the same region run by local people, 20% of all profits go towards the management of preservation of the site. In addition, WWF has created a programme in Brazil solely based on raising awareness about forms of ecotourism that should be practiced based on its principles (http://www.icrtourism.org/Publications/WWF1eng.pdf). The international ecotourism society (TIES) is a non-governmental organisation funded in 1990 with the objectives of aiding the development of ecotourism, helping communities, organisations to promote and practice the principles of ecotourism. TIES have clear aims concerning ecotourism which consists of bringing together individuals, institutions and tourism industries in the interest of ecotourism, educating tourist and professionals on ecotourism and influencing organisations on practicing all principles regarding ecotourism. Working in partnership with other NGOs such as Planeterra and yourtravelchoice.org, all three organisations provide tourists with opportunities to get involved in ecotourism activities, help local communities, work together in inform tourists on how to conserve the nature. Furthermore, they offer their own input on eco-destinations, allowing individuals to get some relevant information on ecotourism and its issues (www.ecotourism.org) Although Planeterra is more involved with community, they still remain concerned with the environment. This non-governmental organisation organises community based projects worldwide in order to help local people live in a more environmental safe surroundings (http://www.planeterra.org/). The Brazilian Ecotourism and Adventure Travel Trade Association (ABETA) is an association that closely works on the development of ecotourism activities in Brazil. Their goal is to promote the conservation and preservation of Brazil’s cultural and historical heritage (http://www.brazilnature.travel/index.php). ABETA promotes amongst adventure tourism, ecotourism activities such as bird watching, caving, safari and wildlife. Thus in partnership with the Tourism ministry, Brazilian tourism board (Embratur) and BBECO which is administered by ABETA, all have the same common aspiration: promote Brazil as one of the top destinations for ecotourism while keeping it environmentally safe (http://www.brazilnature.travel/index.php). Embratur, a Brazilian Tourism Board is an organisation responsible for providing policies in tourism related activities, including ecotourism activities such as hiking, cave tourism, floatation, bird watching and fauna watching (www.embratur.gov.br) Ecobrasil, a Brazilian ecotourism Association  is a NGO founded in 1993 whose primarily focus is on ecotourism. Whilst incorporate a clear mission in which they want to promote Brazil as a â€Å"reliable destination for ecotourism†, their vision is to â€Å"forward ecotourism and sustainable tourism through building knowledge networks and participate in and/or develop projects that helped advance the knowledge about good ecotourism practices and planning in Brazil†. Hence their objectives is to create a network of data solely on ecotourism, commitment in minimising the impact of tourism on the environment, acknowledge statistics on ecotourism and represent ecotourism on a worldwide level (www.ecobrasil.org.br). Proecotur – Programa de Desenvolvimento do Ecoturismo na Amazà ´nia Legal (programme of ecotourism development at the Legal Amazon) recognises that ecotourism has a huge potential to be converted into the biggest source of income on the Amazon, predicting up to three million ecotourist annually. Therefore they have generated new strategies to guarantee that Amazon becomes the most popular state for ecotourism. They believe the creation of a sustainable environment does not require greater investments, rather intelligent strategies for transportation. With this to attract tourists they agree that there is a need for improvement in the transportation and improvement of the quality of services available to tourists plus there should be a creation of more sustainable products (http://www.faunabrasil.com.br). Conclusion Although tourism is not a new concept, ecotourism is. This emerged with the individuals growing concern with the environment. There is a general disagreement when defining ecotourism but many researchers and organisations agree that is a form of activity in which participants want to be in touch with the nature and with the environment and this should follow principles set by organisations for the safekeeping of the environment and also benefiting local communities. Various researchers have attempted to clarify the motivations for tourist choice of destinations and specials type of interest, and with this it was concluded that none could have a general agreement on these except that  tourist could have common attitude when selecting destinations. They could be educational and cultural; however the idea of tourist wanting new, unique and untouched surroundings gave away to the new concept of Real travel: rewarding, enriching, adventuresome and learning. Ecotourism is a growing and prosperous form of special interest tourism and the activities incorporated for this are increasingly generating income to those involved in promoting ecotourism and to local communities who should be involved in the decision-making concerning the development of ecotourism. The author during the research into organisations involved in the promotion of ecotourism has come across the fact that most organisations are non-governmental organisations that depend on volunteers. Also the majority of these organisations are interrelated having common objectives when it comes to ecotourism: promoting all ecotourism activities, safeguarding the environment and preserving the nature. Recommendations Although organisations are interlinked with one another, it appears that it is not enough, as the market segmentation show, only a certain type of individuals practice ecotourism and ecotourism related activities. Brazil is popular with tourist for its beauty therefore NGOs, agencies and business should do more to promote ecotourism in Brazil, speciality in Amazon, which is a huge area with a lot to offer to all types of tourists. Hence all organisations should work together not only in the safeguarding of the environment but advertise Brazil as the best country for ecotourism, enhancing its beauty and reasons to visit as well as promoting ecotourism activities in a way that appeals to all age groups and gender. Additionally NGOs, agencies and business should stress the need to practice the imposed regulations in protected areas in order to preserve the nature for tomorrow. Another recommendation would be to look how other forms of special interest tourism could be useful in providing aid in the development of ecotourism. An example of this would be religious tourism. For this type of special  interest tourism there is an online religious organisation which incentives spiritualists to include faith in their living. They relate religion and faith with the environment believing that there are simple steps that individuals could do to help recreate the earth preserving the environment, it also emphasises the need to care for nature. Therefore this initiative could be adopted in order to lure tourists into caring and investing more in ecotourism. Words: 4,017 References: †¢ Abeta (2008) Brazil: land of nature and adventure. [Internet], Brazil, Available from:< http://www.brazilnature.travel/index.php> [Accessed 30 November]. †¢ Amazon rain forest (2004) Save the Amazon rainforest [Internet]. Available from: < http://www.amazon-rainforest.org/> [Accessed 2nd December 2009]. †¢ ATG Oxford (1979) ATG: Quality value [Internet], Oxford, Available from :< http://www.atg-oxford.co.uk/index.php> [Accessed 3rd December 2009]. †¢ Butcher, J. ed (2007) Ecotourism, NGOs and development: a critical analysis. Oxon, Routledge. †¢ Fauna Brasil (2005) O portal da fauna brasileira. [Internet], Brazil, Available from: < http://www.faunabrasil.com.br/sistema/> [ Accessed 13 December 2009]. †¢ Fennell, D. (1999) Ecotourism.2ed. Oxon, Routledge. †¢ Instituto Ecobrasil (1993) Instituto Ecobrasil: ecoturism-turismo sustentavel [Internet], Brazil. Available from: < www.ecobrasil.org.br> [Accessed 2nd December 2009]. †¢ Ministerio do turismo (2005) Brasil [Internet], Brazil, Available from: < http://www.embratur.gov.br/site/gb/home/index.php> [Accessed 2nd December 2009]. †¢ Mullins, L. (2007) Management and Organisational Behaviour.8ed. England, Pearce Education Limited. †¢ Page, S.J & Dowling, R. Ed (2002) Ecotourism. Essex, Pearson Education Limited †¢ Planeterra (2003) Planeterra. [Internet],Available from: < http://www.planeterra.org/> [Accessed 27 November 2009]. †¢ Specialty Travel Index (1980) Adventure & Special Interest Travel [Internet], San Anselmo, Available from: < http://www.spectrav.com/index.shtml> [Accessed 2nd December 2009]. †¢ The International Ecotourism Society (1990) International Ecotourism Society. Washington. Available from: < http://www.ecotourism.org/site/c.orLQKXPCLmF/b.4832143/k.BD87/Home.htm> [Accessed 27 September 2009]. †¢ Urry, J. (2002) The Tourist gaze.2ed. London, Sage Publications LTD. †¢ Youell, R. (1998) Tourism: an introduction.2ed.Essex, Addison Wesley Longman Limited. †¢ Weiler, B & Hall, C.M, Ed (1992) Special Interest tourism. London, Belhaven Press. †¢ World Tourism Organisation (2002) World overview & tourism topics. Madrid, world tourism organisation. †¢ WWF (1961) WWF for a living planet [Internet], Surrey, Available from: < http://www.wwf.org.uk/> [Accessed 3rd December 2009]. †¢ WWF (2001) Guidelines for Community-based ecotourism development. WWF International.

Professional Athletes: Role Models or Criminals?

Professional athletes have been role models for children and adults alike since the beginning of time. They are often thought of superhuman, celebrities, and to some—even Gods due to their incredible physical strength, and unnatural talent. Professional athletes are given many things that the average American only dreams about; ranging from multi-million dollar paychecks, expensive cars, high profile romances, to exotic vacations. Oh, and being above the law. Numerous high profile players have been arrested multiple times throughout their career, escaping with nothing more than a slap on the wrist from law enforcement, or the NFL.Even those players convicted, and sent to prison for their â€Å"sentence† will be able to return to the football field after being released. Over the past decade the incidents regarding player’s conduct have increased dramatically all the while dragging the NFL’s reputation and ethics through the mud. It begs the question– should these athletes who are the role models for millions, be above the law simply because they are entertainers and celebrities? The answer is no. In my opinion a drastic change needs to happen immediately regarding this growing problem.No longer should players be able to go unpunished for committing crimes. However, to find the solution for this growing predicament—is to establish what factors contribute directly to it. The problem goes beyond the athletes being able to go unpunished for committing crimes. It starts with the league’s menial punishments, team owner’s irresponsible player management, fan attitudes, and the character of the player’s themselves. On the other hand, there are people, including; fans, agents, and of course the players themselves, who believe that the punishments being given now are too severe.I would just like to show those people another view of this debate—the view of an everyday person. In April 2007 NFL commissione r Roger Goodell put into effect new policies regarding player conduct based on the high number of players being arrested for major crimes. Due to the nature of the transgressions NFL officials began to worry about losing fans deterred by the league’s image. The new policy included longer suspensions, heavier fines, and team accountability for their players committing crimes.The new policy includes â€Å"requiring teams to pay the league a portion of the salaries forfeited by players suspended for violating policies regarding personal conduct† (Schrotenboer). Goodell’s goal is to hold team owners and managers partially responsible for the actions of the players on their roster. This forces the decision makers to put more consideration into drafting and signing troubled athletes, because now it is their money—not just their image at stake. Although the policy is a step in the right direction it is not doing near enough to clean up the league because talent is more important than character to a team.One example of this is Cincinnati Bengal’s receiver Chris Henry who was released by the team only after being arrested six times between December 2005 and March 2009 for crimes ranging from possession of marijuana, sex with a minor, DUI, and possession of and aggravated assault with a gun (Brandt). However, even with his arrest log reading like a novel, Henry has served a total of just eighty-eight days in prison for his crimes. This sentence came only after the second incident concerning relations with a minor.But, the Bengals kept him on the roster, even though four of the six incidents occurred after Goodell’s new conduct policy was put into effect. As far as the harsher punishment Goodell promised, Henry received a total a three game suspension for each of the incidents before being cut following the most recent assault arrest (Carpenter, Maske). Who should be to blame for allowing this criminal to go free and continue mak ing his millions? The ultimate blame needs to be placed on not only Henry himself, but also the owner and manager of the Cincinnati Bengals.Coaches have a large impact on the players on their teams. By allowing them to misbehave, they are basically telling the players what they do off the field does not matter as long as you win. In order to help clean up the NFL, coaches need to set an example by putting the law before the sport. Being in charge of a multi-million dollar business such as a professional football team, head coaches are under immense pressure to win, and will do so by any means. Marvin Lewis, the head coach of Chris Henry’s former team, the Bengals is a perfect example of winning at any cost—all the while denying so.In the article Player Arrest Put the NFL in A Defensive Mode, authors Les Carpenter and Mark Maske point out Lewis’ actions. During a 2007 press conference focused on the eight Bengals players arrested in the past year, including one p layer, Chris Henry, who had been arrested three times. Coach Lewis was asked to give his opinion on the player’s behavior. He responded by bitterly condemning the player’s actions. â€Å"It is an embarrassment to our organization†¦It doesn’t matter what you do for a living or who you are, you’ve got to follow those rules and laws† (Carpenter and Maske).This statement came from the leader of these players, as well as the man who only suspended Henry for two games after his prison stint. However, Lewis is not the only coach to allow felon players to escape punishment—because they are needed to win. In order to reverse the coaches attitudes toward the law there are things that need to be changed. For example, coaches should be required to pay a fine for every player who breaks the conduct code, or gets arrested. The new policy requires the team to pay—but not the coaches. Even if fining the coaches was put into effect it wouldn†™t alter the situation on its own.To have maximum impact on the league as a whole, another avenue needs to be taken. One way is suggested by Mike Florio in his article, NFL should strip draft picks from rogue teams. â€Å"The only way to get teams to avoid players with a history of legal problems—or, even better, help the player change his unlawful ways—is to strip the team of draft picks† (Florio). However, in order for this to happen, league officials such as Goodell need to introduce harsher penalties and fines to have any impact on players, coaches, and owners alike.However, for some people the current punishments being enforced are completely over the top already. When Goodell revealed his plans for the new policy in 2007 he was met with enthusiasm, praise, doubt, and protest—and that was just from fans. This shocked me that there is an NFL fan out there so dedicated to his or her favorite player that they oppose punishing offenders? Surprisingly t he answer is yes. On April 1st, 2009 Cleveland Brown’s wide receiver Donte’ Stallworth left a Miami nightclub at two o-clock in the morning, got behind the wheel of his Bentley and began to drive home.Three miles from his destination he was approaching what he thought was a yellow light and sped up to avoid it changing. However, due to his drunken stupor he failed to notice it was actually a red light—which he ran seconds before striking, and killing a pedestrian using the crosswalk. Stallworth was then charged with DUI vehicular manslaughter and released on $200,000 bail. His punishment? Thirty days in prison, two years house arrest—oh and a one season suspension from the league. Stallworth killed a man and will spend a total of thirty days in county jail, and forfeit a maximum of $745,000 salary for killing a man.To many people this is an utterly inconceivable notion. Stallworth killed an innocent man by choosing to drive intoxicated, and because of his status as one of the league’s best players he did less jail time than most drug dealers. Following Stallworth’s arrest all eyes turned to Goodell and the rest of the NFL officials to see what punishment, under the still new polictallworth’s arrest all eyes turned to Goodell and the rest of the NFL officials to see what punishment, under the new policy would be given. Stallworth was suspended a total of sixteen games during the time which he serves house arrest.To me, that is not punishment. However, others do not agree—and they are another piece of the NFL’s problem. One of those people is La Mont Chappell who writes in an article addressing Goodell’s choice of punishment for Stallworth and other criminal players. â€Å"Donte Stallworth deserves some sort of punishment for getting drunk, choosing to drive drunk, hitting a pedestrian, and ultimately killing that pedestrian†¦It is unfair to Donte Stallworth to be suspended for such a lo ng period of time because NFL players do not have long careers† (Chappell).To Chappell and other protestors of increasing punishment where do they draw a line? In another article reaming Goodell NFL agent Peter Schaffer writes, â€Å"It is clear our new NFL commissioner has pushed the punitive bar too high, to the point of inappropriate excessive†¦in Stallworth’s case—the one major difference between a murder or some other type of intentional crime and a DUI manslaughter is that there was not the original intent to do harm to another human† (Schaffer). People such as Chappell and Schaffer; fans and agents are the final component to fixing the NFL’s image.Athletes will continue to commit crimes because loyal fans, and money hungry agents will make excuses for their actions, something that can be changed. For example, agents get paid big bucks when athletes get paid big bucks. So, if an athlete is suspended, it hurts the agent’s pockets as well. A new policy could be added that will fine agents as well as players for breaking the law. That will prevent agents from representing the players that are multiple offenders—therefore setting a positive example to the public, and making players think twice about doing something stupid.In then end the NFL’s image problem can be chalked up to many different sources and comprise of many different factors and unless something is done to counteract the current trend nothing will change. The commissioner took a small step forward in 2007 by implementing the new policy—but he needs to step up as the leader he is and make punishments and fines that will impact players into changing their ways. Sure, there will be critics, but that is what it takes to regain the respectable name the NFL once had. It will not be simple, and it may take time, but it needs to be done.